I graduated from the Department of Chemical Engineering at Kocaeli University in 2006. In 2007, I completed my MBA in Marketing at Christ Church University in the United Kingdom. In 2022, I received Board Membership and Mentorship training at Galatasaray University. In June 2025, I completed my Bachelor’s degree in Business Administration at International Dublin University, and I continue my journey with the motto of “lifelong learning.”
I began my professional career in 2008 in Russia as a Brand Executive at Wrigley’s. Between 2009 and 2011, I worked in China as a Brand Manager at Bank of China. After completing my military service in 2012, I joined Uçantay Gıda A.Ş., a subsidiary of Kervan Gıda Group, as Sales and Marketing Manager. In 2017, I was promoted to Sales and Marketing Director. In 2020, I continued my role as Business Development Director. Between 2021 and 2025, I served as General Manager at Uçantay Gıda A.Ş. As of April 2025, I have been appointed as an Executive Board Member of Kervan Gıda and its group companies, and I currently hold this position.
By combining my international experience across different markets with a strategic perspective in sales, marketing, and business development, I closely follow developments in the business world. Guided by the vision of “not just doing things right, but doing the right things,” I also provide companies with Executive Strategy Consulting services.
In line with my interest in economics and management, I write columns for various platforms such as Dünya Newspaper, Ekonomim, and NextgenCeo.
I am married and a father of four sons.
My Mission
Guided by the belief that learning has no end and with the awareness that I will remain a student for the rest of my life, I continuously seek to gain experience and knowledge about the cultures, arts and cuisines of all societies with no exception.
To act not only in accordance with any religious principles but also in alignment with universal ethical values.
To contribute not only to the institutionalization of family businesses in Türkiye but also to those that shape the global economy.
To value every individual regardless of age, gender or position.
Through “Talent Management”, to ensure the effectiveness of individuals with high EQ (Emotional Intelligence) in leadership positions (CEO, Marketing, Sales, HR Directors) and individuals with high IQ (Cognitive Intelligence) in managerial positions (General Manager, IT, Finance, Accounting Directors),thereby creating value first for talented individuals and ultimately for society as a whole.
To act with a strong commitment to merit in all organizations I am responsible for or able to influence (companies, NGOs, public institutions, etc.), and to ensure that leadership and managerial appointments are based on merit.
My Vision
Until the final day of my life, focusing not merely on “doing things right,” but fundamentally on “doing the right things”; working toward building a sustainable future rather than a temporary one; effectively utilizing all available “Resources and Talents;” drawing inspiration from others and while also inspiring them by touching the lives of people from different parts of the world; and living as a global citizen whose passion for learning never fades, embracing the motto: “I am always a student.”
Kind regards
Mustafa BAŞAR
